Helsinki launches a sustainability app for the city

Finland’s capital city of Helsinki launched a sustainability
app this summer that lets residents, tourists and business owners
make smarter daily choices that contribute to the metropolis’
goal of reaching carbon neutrality by 2035. Think
launched in June 2019 and helps users decide on
activities, transportation options and shops by toggling specific
sustainability filters to find choices that best suit their
preferences and meet environmental metrics.

“Individual choices matter,” said Kaisa-Reeta Koskinen, the
director of the Carbon Neutral Helsinki Initiative. “If one
person in each of the 2.6 million households existing in Finland
would reduce their carbon footprint
by 20 percent, we would reach 38 percent of the goals set for
Finland in the Paris climate agreement for reducing

Related: 14 apps to help you live a more sustainable

Helsinki is already recognized as one of the most
environmentally friendly cities. After
New York City
led the charge, Helsinki was the second urban
metropolis to report directly to the United Nations about its
progress on the Sustainable
Development Goals

According to a citywide survey from 2018, more than two-thirds
of all Helsinki residents reported concern about climate change and
the future of their city. In response, city officials teamed up
with community groups and sustainability experts to develop an app
that helps people make more eco-friendly decisions at the
individual level.

The Think Sustainably app touches on every major aspect of
sustainable living, including transportation, food options, waste
practices, biodiversity, green
jobs, energy and environmental justice. There is also a checklist
of ways that business owners can become more sustainable, and the
city certifies shops only if they complete a majority of the
recommended measures.

The sustainable living app relies on self-reporting from
businesses instead of a laborious auditing system, and the
businesses are held accountable by customers’ reviews.

Helsinki is
the perfect test-bed for solutions that can later be scaled-up for
the world’s megacities,” said Laura Aalto, CEO at Helsinki
Marketing. “Operating like a city-scale laboratory, Helsinki is
eager to experiment with policies and initiatives that would not be
possible elsewhere … we hope that others can also learn from our

Think Sustainably


Images via Think Sustainably

Source: FS – All – Ecology – News 2
Helsinki launches a sustainability app for the city